Agricultic
Helping farmers thrive with a modern and easy-to-use platform.
Web design
2021
Web Application
Project Overview
Agricultic is a digital platform that aims to empower farmers and consumers by providing a comprehensive solution for agricultural management. The platform offers tools for automation, real-time pricing information for local agricultural products, access to financing and private investments through strategic partners, distribution channels, and educational resources to optimize productivity.
Problem statement
The agricultural sector often faces challenges such as information gaps, inefficient management, and limited access to financial resources. Agricultic was developed to address these issues by streamlining agricultural processes and providing crucial information and services in one place.
Solution
Research methods included user interviews, surveys, and market analysis to understand the specific needs and pain points of farmers and consumers in the agricultural sector. This research helped identify key problems that Agricultic could solve.
In the Agricultic UX/UI project, I assumed the role of UX/UI Designer and played a vital role in shaping the platform's user experience. My responsibilities spanned the entire design lifecycle, from user research and persona development to ideation, wireframing, and high-fidelity prototyping.
I crafted the platform's visual identity, including color schemes, typography, and iconography, with a focus on creating a user-friendly interface.
Through user testing and iterative design, I ensured the platform met user needs and expectations. My collaboration with the development team facilitated the accurate implementation of the design.
Post-launch, I monitored user engagement and feedback to drive continuous improvement and optimization. My multifaceted involvement was instrumental in Agricultic's success in delivering a comprehensive solution to farmers and consumers in the agricultural sector.
My rol and responsabilities
How did I create to Agricultic?
Design process
Research
User Persona
User flow
Wireframe
UI design
Agricultic caters to both small-scale and large-scale farmers who cultivate various crops and manage livestock. It provides tools and resources to improve farming practices, access market information, and secure financing.
User Goal for Agricultic
Who is Agricultic for?
Increase in Farmer Income: Farmers actively using Agricultic in the Dominican Republic have reported an average increase of 20% in their annual income due to better pricing strategies and access to financing.
Quantitative research
Producers formalized in
Dominican
Republic
63%
Sales of the largest wholesale market
from D.R. (Santo Domingo)
85%
Loans disbursed in 2019 by the Agricultural Bank
65%
Results
55 years old
Married
Farmer
Middle class
Persona
Scenario
Máximo Estévez, a 55-year-old small-scale farmer from a rural community in Central America, is gearing up for the upcoming harvest season. He's been using the Agricultic platform for a while now, finding it increasingly valuable for his farming endeavors. Today, Máximo's day starts early as he prepares to make the most of Agricultic's features.
Máximo Estévez
Objectives and Challenges
Sustainable Farming: Máximo's primary goal is to ensure the long-term sustainability of his farm.
Financial Stability: With retirement on the horizon, he seeks financial stability and reliable income from his farm. He's open to exploring opportunities to diversify his income sources.
Transitioning to sustainable practices: Máximo faces the challenge of transitioning from conventional farming methods to more sustainable and eco-conscious approaches.
User
flow
Information Arquitecture
User flow
Onboarding
Sign up
Menu
Date
Security
Password
Cart
Sort
Password
Password
Google sign up
Notifications
product list
Google sign up
Location
Sign in
Landing page
Home
Transaction History
Settings
Visual Designs
Wireframes
Color styles
Primary color
Primary
#132974
Background color
Background
#F6F6F6
Background
#00966A
Background
#FFFFFF
Secondary color
Secondary
#16a34a
Other colors (Alert)
Light red
#F4F4F4
Light yellow
#00966A
Light green
#00966A
Text color
Text
#1b1b1b
blue
#F4F4F4
#00966A
Alert
#FF5630
#FFAB00
Alert
#38CB89
#377DFF
Design System
Style guide and components
Button styles
Text only (Primary button)
Default
Hover
Focused
Active
Disabled
Button
Button
Button
Button
Button
Text only (Secondary button)
Default
Hover
Focused
Active
Disabled
Button
Button
Button
Button
Button
Basic icons
Library Icons
Prototype Connections
Responsive design
Learning of Case study
UX/UI project
What I learnt
Working on Agricultic has been a profound learning experience. It taught me that UX/UI design goes beyond aesthetics and usability; it has the potential to transform industries and empower individuals. This project reinforced the idea that thoughtful, user-centric design can lead to meaningful and positive outcomes, even in complex and traditionally non-digital sectors like agriculture.
Thank you for wacthing
Let’s get in touch!
contact@marcosrt.com
Recent Projects
Recent Projects
Agricultic
Helping farmers thrive with a modern and easy-to-use platform.
Web design
2021
Web Application
Project Overview
Agricultic is a digital platform that aims to empower farmers and consumers by providing a comprehensive solution for agricultural management. The platform offers tools for automation, real-time pricing information for local agricultural products, access to financing and private investments through strategic partners, distribution channels, and educational resources to optimize productivity.
Problem statement
The agricultural sector often faces challenges such as information gaps, inefficient management, and limited access to financial resources. Agricultic was developed to address these issues by streamlining agricultural processes and providing crucial information and services in one place.
Solution
Research methods included user interviews, surveys, and market analysis to understand the specific needs and pain points of farmers and consumers in the agricultural sector. This research helped identify key problems that Agricultic could solve.
My rol and responsabilities
In the Agricultic UX/UI project, I assumed the role of UX/UI Designer and played a vital role in shaping the platform's user experience. My responsibilities spanned the entire design lifecycle, from user research and persona development to ideation, wireframing, and high-fidelity prototyping.
I crafted the platform's visual identity, including color schemes, typography, and iconography, with a focus on creating a user-friendly interface.
Through user testing and iterative design, I ensured the platform met user needs and expectations. My collaboration with the development team facilitated the accurate implementation of the design.
Post-launch, I monitored user engagement and feedback to drive continuous improvement and optimization. My multifaceted involvement was instrumental in Agricultic's success in delivering a comprehensive solution to farmers and consumers in the agricultural sector.
How did I create to Agricultic?
Design process
Research
User Persona
User flow
Wireframe
UI design
User Goal for Agricultic
Who is Agricultic for?
Agricultic caters to both small-scale and large-scale farmers who cultivate various crops and manage livestock. It provides tools and resources to improve farming practices, access market information, and secure financing.
Results
Quantitative research
Increase in Farmer Income: Farmers actively using Agricultic in the Dominican Republic have reported an average increase of 20% in their annual income due to better pricing strategies and access to financing.
Producers formalized in
Dominican
Republic
63%
Sales of the largest wholesale market
from D.R. (Santo Domingo)
85%
Loans disbursed in 2019 by the Agricultural Bank
65%
55 years old
Married
Farmer
Middle class
Persona
Scenario
Máximo Estévez, a 55-year-old small-scale farmer from a rural community in Central America, is gearing up for the upcoming harvest season. He's been using the Agricultic platform for a while now, finding it increasingly valuable for his farming endeavors. Today, Máximo's day starts early as he prepares to make the most of Agricultic's features.
Máximo Estévez
Objectives and Challenges
Sustainable Farming: Máximo's primary goal is to ensure the long-term sustainability of his farm.
Financial Stability: With retirement on the horizon, he seeks financial stability and reliable income from his farm. He's open to exploring opportunities to diversify his income sources.
Transitioning to sustainable practices: Máximo faces the challenge of transitioning from conventional farming methods to more sustainable and eco-conscious approaches.
User flow
Information Arquitecture
Onboarding
Sign up
Menu
Date
Security
Password
Cart
Sort
Password
Password
Google sign up
Notifications
product list
Google sign up
Location
Sign in
Landing page
Home
Transaction History
Settings
Wireframes
Visual Designs
Design System
Style guide and components
Color styles
Primary color
Primary
#132974
Background color
Background
#F6F6F6
Background
#00966A
Background
#FFFFFF
Secondary color
Secondary
#16a34a
Other colors (Alert)
Light red
#F4F4F4
Light yellow
#00966A
Light green
#00966A
Text color
Text
#1b1b1b
blue
#F4F4F4
#00966A
Alert
#FF5630
#FFAB00
Alert
#38CB89
#377DFF
Button styles
Text only (Primary button)
Default
Hover
Focused
Active
Disabled
Button
Button
Button
Button
Button
Text only (Secondary button)
Default
Hover
Focused
Active
Disabled
Button
Button
Button
Button
Button
Basic icons
Library Icons
Prototype Connections
Responsive design
Learning of Case study
UX/UI project
What I learnt
Working on Agricultic has been a profound learning experience. It taught me that UX/UI design goes beyond aesthetics and usability; it has the potential to transform industries and empower individuals. This project reinforced the idea that thoughtful, user-centric design can lead to meaningful and positive outcomes, even in complex and traditionally non-digital sectors like agriculture.
Thank you for wacthing
Let’s get in touch!
contact@marcosrt.com